{"title":"Hair Mask and Serum","description":"\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003eWhy use a hair serum?\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/h2\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eA hair serum is an excellent treatment to add to your hair routine. Using a serum will improve the quality and appearance of your hair. Thanks to the active ingredients it contains, it will help nourish, fight against hair loss, provide elasticity, shine to the hair, etc.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThere are several types of hair serum. It is essential to choose it according to your hair needs, texture and hair type.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eAn \u003cstrong\u003eanti-hair loss serum\u003c\/strong\u003e or a \u003cstrong\u003estrengthening serum\u003c\/strong\u003e contains ingredients that help strengthen hair, promote growth and protect it from breakage. The active ingredients penetrate and strengthen the structure of the hair fiber.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e A \u003cstrong\u003ehydrating serum\u003c\/strong\u003e or \u003cstrong\u003enourishing serum\u003c\/strong\u003e will help prevent dryness, split ends and brittleness. It is very beneficial if you have dry or damaged hair.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003eHow to apply a hair serum?\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThe use of a hair serum depends on the formula and the targeted problem. Most serums are used as the last step in your hair routine, after shampoo and conditioner, on dry or damp hair and do not rinse out.\u003cbr\u003e \u003cbr\u003eA \u003cstrong\u003ehair growth serum\u003c\/strong\u003e is applied line by line to the scalp. Massage gently in circular movements so that the treatment is absorbed. It stimulates blood circulation in the scalp to promote the regrowth of new hair. It will act on the life cycle of the hair in order to limit hair loss and strengthen the hair bulb. Day after day, your hair will be strengthened and thicker.\u003cbr\u003e\u003cbr\u003e A serum to treat the scalp can be applied before or after your routine. It will have an anti-dandruff, anti-itching action.\u003cbr\u003e\u003cbr\u003e A moisturizing or nourishing serum is used on your entire hair, focusing on the lengths and ends. A few drops are enough to nourish and seal in moisture in the hair.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003eWhy use a hair mask?\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eA hair mask is a treatment that penetrates deep into the hair fiber. Depending on the active ingredients it contains, it will nourish, hydrate, repair the hair or even cleanse the scalp if it contains purifying agents. The mask is an essential hair product to treat several hair problems!\u003cbr\u003e\u003cbr\u003e Depending on your hair type and the needs of your hair, the mask is an ally because it helps repair daily damage.\u003cbr\u003e\u003cbr\u003e A \u003cstrong\u003enourishing mask\u003c\/strong\u003e or a \u003cstrong\u003ehydrating mask\u003c\/strong\u003e contains fatty substances and humectants to intensely hydrate and nourish dry and rough hair. It is a rich treatment that brings many benefits to the hair fiber.\u003cbr\u003e\u003cbr\u003e A \u003cstrong\u003erepair mask\u003c\/strong\u003e will repair damage caused by heat, chemicals and other factors. It strengthens the hair fiber and reduces breakage.\u003cbr\u003e \u003cbr\u003eAn \u003cstrong\u003eanti-hair loss mask\u003c\/strong\u003e or a \u003cstrong\u003estrengthening mask\u003c\/strong\u003e helps stimulate hair growth. They will be visibly denser and stronger.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003eHow to apply a hair mask?\u003cbr\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eA mask is applied to damp hair after shampooing.\u003cbr\u003e\u003cbr\u003e Choose the mask suited to your needs and hair type. On clean, towel-dried hair, distribute the mask evenly strand by strand from roots to ends. Make sure each strand is well coated to absorb the treatment. Leave to act according to the recommended exposure time on the product. Generally, it ranges from 5 to 30 minutes.\u003cbr\u003e\u003cbr\u003e It is recommended to apply a \u003cstrong\u003ehair growth mask\u003c\/strong\u003e once or twice a week depending on your needs. It will stimulate hair growth and strengthen the hair fiber. It will also enhance your hair, make it easier to detangle and soften it.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003eThe benefits of hair masks and serums Madame La Présidente\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eAt Madame la Présidente, our treatments contain carefully selected active ingredients to promote growth, fight against hair loss and strengthen the hair fiber from the first use. Enriched with Capillum Fortis, our exclusive complex with Ginkgo Biloba, Kigelia and Cinnamon.\u003cbr\u003e\u003cbr\u003e Madame la Présidente's \u003ca href=\"https:\/\/madamelapresidente.fr\/products\/resolution-ndeg6\" title=\"strengthening anti-hair loss mask\"\u003eResolution No. 6 nutri-active mask\u003c\/a\u003e nourishes and hydrates the hair from root to tip. It is a \u003cstrong\u003edeep hair treatment\u003c\/strong\u003e to strengthen the hair. Its rich and creamy texture brings softness and shine. With each use, this \u003cstrong\u003edeep treatment\u003c\/strong\u003e repairs the hair fiber and improves the overall health of the hair.\u003cbr\u003e \u003cbr\u003e\u0026nbsp;Madame la Présidente's \u003ca href=\"https:\/\/madamelapresidente.fr\/products\/resolution-ndeg3\" title=\"anti hair loss serum\" target=\"_blank\"\u003eResolution No. 3 anti-hair loss serum\u003c\/a\u003e targets hair loss. A formulation designed to stimulate hair follicles and prevent hair loss. It promotes growth and strengthens the hair. This is the \u003cstrong\u003eanti-hair loss serum\u003c\/strong\u003e to integrate into your routine!\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u0026nbsp;Madame la Présidente's \u003ca href=\"https:\/\/madamelapresidente.fr\/products\/resolution-ndeg4\" title=\"hair growth serum\"\u003eElixir Booster Resolution No. 4\u003c\/a\u003e is a hair \u003cstrong\u003egrowth serum\u003c\/strong\u003e for thinning areas and localized holes. Concentrated with natural active ingredients, it allows hair regrowth thanks to its targeted application on baby hair for example. It influences the micro-circulation of the scalp and helps accelerate hair growth. It also strengthens the anchoring of the hair bulb.\u003c\/p\u003e","products":[{"product_id":"resolution-ndeg6","title":"Hair Mask Resolution N°6","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eResolution Hair Mask N°6 is a \u003cstrong\u003enourishing mask\u003c\/strong\u003e designed to bring shine and hydration to hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eIt is a \u003cstrong\u003edeep and revitalizing treatment\u003c\/strong\u003e that protects and repairs hair from root to tip. It is gentle and specially formulated for brittle, dry and\/or damaged hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Its rich and creamy formula contains natural ingredients (cinnamon, ginkgo biloba and kigelia) to strengthen hair. In addition, its velvety texture allows easy application and rinsing. It is suitable for all hair types: straight, wavy, curly, frizzy and kinky. Your hair will be soft, shiny and healthy !\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff8000;\" data-mce-style=\"color: #ff8000;\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eMain assets\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCapillum Fortis (extracts of Ginkgo Biloba, Kigelia and Cinnamon): promotes the anchoring of the bulb in the scalp in order to limit hair loss and promote growth and density\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eOlive oil: soothes the scalp, treats dryness, deeply nourishes the hair fiber\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSunflower oil: rich in fatty acids, it preserves the hair's natural hydration\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Madame La Présidente","offers":[{"title":"Default Title","offer_id":46496068698410,"sku":"MDLP-MASQUE-0001","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1099\/8058\/files\/Hair_Mask_packshot.webp?v=1766051838"},{"product_id":"resolution-ndeg3","title":"Anti-Hair Loss Serum Resolution N°3","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eOur Resolution N°3 anti-hair loss serum is a solution to \u003cstrong\u003ecombat hair loss\u003c\/strong\u003e . Its unique and concentrated formula helps accelerate growth and slow hair loss. It anchors the hair bulb, boosts hair growth, stops hair loss, increases volume and density. This \u003cstrong\u003ehair growth serum\u003c\/strong\u003e strengthens the hair fiber.\u003cbr\u003e\u003cbr\u003e Composed of natural ingredients and our exclusive Capillum Fortis complex (cinnamon, ginkgo biloba, kigelia), it \u003cstrong\u003estimulates growth\u003c\/strong\u003e and improves hair health. A \u003cstrong\u003efortifying serum\u003c\/strong\u003e to restore strength and volume to your hair !\u003cbr\u003e\u003cbr\u003e Suitable for all hair types (straight, wavy, curly, frizzy and kinky), its gel and non-greasy texture will allow you to lose less hair on a daily basis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Madame La Présidente","offers":[{"title":"Default Title","offer_id":46496068993322,"sku":"MDLP-SOIN21-0002","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1099\/8058\/files\/R3_face_solo_packshot_4.jpg?v=1766065050"},{"product_id":"resolution-ndeg4","title":"Hair Growth Elixir Resolution N°4","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003eThanks to its composition and mainly Capillum Fortis, Resolution No. 4 Elixir Booster anchors the hair bulb, \u003cstrong\u003epromotes growth\u003c\/strong\u003e , \u003cstrong\u003einfluences blood microcirculation and brings more density\u003c\/strong\u003e to the hair.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003eSuitable for all hair types (even eyebrows and beards 😉), its practical format allows precise targeting of the areas to be treated.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #ed8d1c;\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMain assets\u003c\/span\u003e :\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003eCapillum Fortis (extracts of Ginkgo Biloba, Kigelia and Cinnamon): promotes the anchoring of the bulb in the scalp in order to limit hair loss and promote growth and density\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003eClary sage extract: restores shine and vitality to hair, strengthens and stimulates the scalp\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003ePea Protein: Volumizing, strengthens and conditions hair by stimulating the hair follicle, prevents hair loss\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Madame La Présidente","offers":[{"title":"Default Title","offer_id":46496069386538,"sku":"MDLP-SOIN21-0001","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1099\/8058\/files\/R4_packshot.webp?v=1766050897"},{"product_id":"masque-capillaire-apres-soleil-after-sun","title":"After-Sun Hair Mask","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cp\u003e Summer is the season for swimming, outdoor getaways and sunbathing. Your hair is exposed to the aggressions of UV rays, sea salt and chlorine from swimming pools. To \u003cstrong\u003epreserve the health and beauty of your hair\u003c\/strong\u003e , integrate our after-sun hair mask into your care routine.\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eIts exclusive formula developed in the laboratory for all hair types, intensely moisturizes and nourishes damaged lengths. Hair is \u003cstrong\u003esoft, shiny, easy to detangle and soothed.\u003c\/strong\u003e\u003c\/span\u003e A must-have for sublime hair all summer long! ☀️\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n \u003cspan style=\"color: rgb(237, 141, 28);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eASSETS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e \u003cspan style=\"color: rgb(237, 141, 28);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e \n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\" fontscheme-block=\"2\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCastor oil\u003c\/strong\u003e : strengthens and nourishes hair deeply\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eSoybean oil\u003c\/strong\u003e : strengthens and hydrates the lengths, limits the appearance of split ends\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAvocado Oil\u003c\/strong\u003e : Moisturizes hair, strengthens and prevents breakage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"Madame La Présidente","offers":[{"title":"Default Title","offer_id":48880842473770,"sku":"MDLP-SOIN21-0004","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1099\/8058\/files\/After_Sun_packshot.webp?v=1766051141"},{"product_id":"huile-racine-resolution-n-8","title":"Huile Racine - Résolution N°8","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHuile Racine - Résolution N°8\u003c\/strong\u003e est une huile capillaire formulée pour prendre soin du cuir chevelu et des longueurs. Sa formule composée à \u003cspan class=\"s1\"\u003e\u003cb\u003e99,4 % d’ingrédients d’origine naturelle\u003c\/b\u003e\u003c\/span\u003e associe \u003cspan class=\"s1\"\u003e\u003cb\u003ehuile essentielle de romarin\u003c\/b\u003e\u003c\/span\u003e, \u003cspan class=\"s1\"\u003e\u003cb\u003ehuile de ricin vierge\u003c\/b\u003e\u003c\/span\u003e et \u003cspan class=\"s1\"\u003e\u003cb\u003ehuile de tournesol riche en oméga 9\u003c\/b\u003e\u003c\/span\u003e pour nourrir, protéger et sublimer la chevelure.\u003cbr\u003e\u003cbr\u003eCette huile aide à \u003cspan class=\"s1\"\u003e\u003cb\u003eapaiser les sensations de tiraillement et de sécheresse du cuir chevelu\u003c\/b\u003e\u003c\/span\u003e, tout en nourrissant la fibre capillaire de la racine jusqu’aux pointes. Grâce à sa texture légère au toucher sec, elle pénètre rapidement sans laisser d’effet gras.\u003cspan class=\"s2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e✨ \u003cspan class=\"s2\"\u003e\u003cb\u003eHuile de ricin vierge\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e🌱 \u003cspan class=\"s2\"\u003e\u003cb\u003e99,4 % d’ingrédients d’origine naturelle\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e💧 Texture légère, sans effet gras\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e💚 \u003cspan class=\"s2\"\u003e\u003cb\u003eScore Yuka : 94\/100 – Excellent\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e🧔 \u003cspan class=\"s2\"\u003e\u003cb\u003eUtilisable sur les cheveux et la barbe\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Madame La Présidente","offers":[{"title":"Default Title","offer_id":57668546756991,"sku":null,"price":28.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1099\/8058\/files\/ChatGPTImage4juin2026a17_20_15.png?v=1780922510"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1099\/8058\/collections\/R6_02.webp?v=1776936900","url":"https:\/\/madamelapresidente.ae\/en\/collections\/mask-and-serums.oembed","provider":"Madame La Présidente","version":"1.0","type":"link"}